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Thursday, November 22, 2012

Calamity Season Underscores Need For Readiness


The height of the wet season in the country isn’t getting much help from the spate of other natural disasters like earthquakes and a string of typhoons. While such upheavals may be considered normal because of our orientation along the so-called Pacific Ring of Fire, there’s the even larger context of climate change whose impacts are felt all the way around the world.

Climate change or global warming has become evident in recent years as regions experience extreme climates, from warm seasons hitting record-high temperatures to wet seasons exhibiting massive precipitation. This is precisely the reason why organizations from both the public and private sectors call for extra vigilance.

As an advocate of safety and awareness, Eveready Philippines is taking an active stance in educating the public about being always ready when disaster strikes. “Now that we are at the height of what we can rightfully call ‘typhoon season’, Filipinos are again reminded to ensure that their family is always ready,” says Energizer representative Johanna V. Emata “This, of course, starts with awareness of certain situations and proper knowledge of which equipment and supplies are needed to be ready for any type of calamity.”

Keep up with the latest
The first thing to do at the onset of any calamity is to keep watch over the situation regardless of whether you are located near disaster-prone areas or not. This means keeping constantly updated with breaking news about the progress of the storm and related developments over television or radio.
It also helps to be oriented on PAGASA’s Public Storm Warning Signals (PSWS) as well as their recently released color-coded rainfall advisory, which would help people be ready for any possible situations. While PSWS corresponds to increasing storm intensity from PSWS#1 to PSWS#4, the rainfall advisory tracks the level of rainfall that determines rising water levels.

Code Yellow means heavy rain that will deposit about 7.5 to 15mm of water—a situation that requires constant monitoring of the weather condition because of the possibility of flooding. Code Orange, on the other hand, means intense rain that will deposit about 15 to 30mm of water. This code requires people to be alert for possible evacuation due to threat of floods. Code Red, like any other red-alert status, means danger. With more that 30mm of rainfall, low-lying areas are to expect serious flooding that would require residents to immediately evacuate.

Knowing these facts offer foresight and provide a chance to be always ready for possible disaster. Being ready means having ample time to strategize on which areas to avoid, how to safeguard property, or, at worst, evacuate the premises.

Basic Needs
If you and your family do get caught in a situation that leaves little or no margin for error, it helps to be prepared and armed with the right equipment and supplies. “Faced with an emergency disaster situation, what you have inside your home, or ultimately inside your bag, may spell the difference between life and death,” says Emata. “Being prepared with the right tools will definitely ensure you and your family’s survival.”

Securing the basic necessities of food, shelter, and clothing is of utmost importance. Making sure that the household is secure and waterways are free of debris are essential, as is stocking up on provision like bottled water and food that have a long shelf life.
An emergency kit that includes a multitool knife, First Aid materials, transistor radios, and flashlights should be accessible at all times. Cell phones should be charged in case of power interruption and emergency numbers must be on hand.

Help is on the way
It’s also important to stock up on long-lasting batteries. Aside from powering radios for information and flashlights for navigating through the dark, a good set of batteries powers signaling devices that can spell the difference between getting rescued and being left behind.

Eveready, the country’s leading battery brand, took the initiative to equip emergency response units like the Philippine Red Cross and the National Disaster Risk Reduction and Management Council with hands-free Energizer Headlights and Batteries needed to conduct rescue and relief operations.

Through partner organizations GMA Kapuso Foundation and ABS-CBN Foundation’s Sagip Kapamilya, Eveready also provided emergency lights and battery energy to families affected by massive flooding during the recent southwest monsoon (habagat) rains in most of Metro Manila and  large parts of Luzon.

As a brand that has empowered Filipino lives for decades, Eveready reiterates the importance of being vigilant and ready at all times. “Given that our country is very much prone to natural calamities, we should all take time to prepare and invest on the safety of our families and homes,” says Emata. “It is a small price to pay considering the value of the things and the lives that you can save.”
Contact Persons:

Air B.Urquiola                                                                                      Faye D. Marcelino                                                
Business Unit Director                                                                         PR Consultant                     
Telefax: 725-0237                                                                                  Telefax: 725-0237
Telephone: 470-8535                                                                             Telephone: 470-8525
Cel: 09178328572                                                                                  Cel: 0933-1598929/0906-5839863
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Alvin A. Marayan
Media Relations Officer
Telefax: 725-0237
Telephone: 470-8535
Cel: 0927-5116385


  1. Prevention is better than cure and preparation can really save lives.

  2. Best to really be alert, prepared in times like these.. and ready to lend a hand at the same time!

  3. Great tips! Still prevention is the key, hope our fellow pinoys and the government take steps to make our country green again so floods and those can be minimized...well, we can't do anything about typhoons but at least, it won't be as devastating. be safe! :)

  4. Always be ready, prepare some supplies and always turn on the news or listen to a radio to make the family safe and sound :-) Great tips too and keep safe all the time :-)

  5. Knowing the different alerts can really help people be better prepared on calamities.

  6. great tips as what we always do back in philippines!! stock up all those canned foods for emergency too! xx

  7. When my home town hit by the typhoon Sendong :-( it was devastated and many people died especially kids :-( Even my old neighbor lost his baby and until now never found :-( Calamities and emergency plans should always take in consideration :-) We have to make sure that we get the important stuff with us for few days like medicines and food while in the shelter or in a safe place :-)

  8. Great post! a lot of people will be benefit from this and readiness and knowledge is always the KEY!

  9. good to know that more and more companies and getting in action to fight climate change. summer is the best time to prepare batteries and get ready for the coming typhoon days

  10. whats fascinating is that, this post is written last november pa.. now i am commenting this month of feb, i can say that we really have climate change. as by now, it is raining in the month of feb,! weird. so we should always be ready.

  11. One can never know when these tips are needed, it surely helps to be prepared :)