Pages

Social Spark

Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Thursday, November 22, 2012

Calamity Season Underscores Need For Readiness

FEATURE RELEASE

The height of the wet season in the country isn’t getting much help from the spate of other natural disasters like earthquakes and a string of typhoons. While such upheavals may be considered normal because of our orientation along the so-called Pacific Ring of Fire, there’s the even larger context of climate change whose impacts are felt all the way around the world.

Climate change or global warming has become evident in recent years as regions experience extreme climates, from warm seasons hitting record-high temperatures to wet seasons exhibiting massive precipitation. This is precisely the reason why organizations from both the public and private sectors call for extra vigilance.

As an advocate of safety and awareness, Eveready Philippines is taking an active stance in educating the public about being always ready when disaster strikes. “Now that we are at the height of what we can rightfully call ‘typhoon season’, Filipinos are again reminded to ensure that their family is always ready,” says Energizer representative Johanna V. Emata “This, of course, starts with awareness of certain situations and proper knowledge of which equipment and supplies are needed to be ready for any type of calamity.”

Keep up with the latest
The first thing to do at the onset of any calamity is to keep watch over the situation regardless of whether you are located near disaster-prone areas or not. This means keeping constantly updated with breaking news about the progress of the storm and related developments over television or radio.
It also helps to be oriented on PAGASA’s Public Storm Warning Signals (PSWS) as well as their recently released color-coded rainfall advisory, which would help people be ready for any possible situations. While PSWS corresponds to increasing storm intensity from PSWS#1 to PSWS#4, the rainfall advisory tracks the level of rainfall that determines rising water levels.

Code Yellow means heavy rain that will deposit about 7.5 to 15mm of water—a situation that requires constant monitoring of the weather condition because of the possibility of flooding. Code Orange, on the other hand, means intense rain that will deposit about 15 to 30mm of water. This code requires people to be alert for possible evacuation due to threat of floods. Code Red, like any other red-alert status, means danger. With more that 30mm of rainfall, low-lying areas are to expect serious flooding that would require residents to immediately evacuate.

Knowing these facts offer foresight and provide a chance to be always ready for possible disaster. Being ready means having ample time to strategize on which areas to avoid, how to safeguard property, or, at worst, evacuate the premises.

Basic Needs
If you and your family do get caught in a situation that leaves little or no margin for error, it helps to be prepared and armed with the right equipment and supplies. “Faced with an emergency disaster situation, what you have inside your home, or ultimately inside your bag, may spell the difference between life and death,” says Emata. “Being prepared with the right tools will definitely ensure you and your family’s survival.”

Securing the basic necessities of food, shelter, and clothing is of utmost importance. Making sure that the household is secure and waterways are free of debris are essential, as is stocking up on provision like bottled water and food that have a long shelf life.
An emergency kit that includes a multitool knife, First Aid materials, transistor radios, and flashlights should be accessible at all times. Cell phones should be charged in case of power interruption and emergency numbers must be on hand.

Help is on the way
It’s also important to stock up on long-lasting batteries. Aside from powering radios for information and flashlights for navigating through the dark, a good set of batteries powers signaling devices that can spell the difference between getting rescued and being left behind.

Eveready, the country’s leading battery brand, took the initiative to equip emergency response units like the Philippine Red Cross and the National Disaster Risk Reduction and Management Council with hands-free Energizer Headlights and Batteries needed to conduct rescue and relief operations.

Through partner organizations GMA Kapuso Foundation and ABS-CBN Foundation’s Sagip Kapamilya, Eveready also provided emergency lights and battery energy to families affected by massive flooding during the recent southwest monsoon (habagat) rains in most of Metro Manila and  large parts of Luzon.

As a brand that has empowered Filipino lives for decades, Eveready reiterates the importance of being vigilant and ready at all times. “Given that our country is very much prone to natural calamities, we should all take time to prepare and invest on the safety of our families and homes,” says Emata. “It is a small price to pay considering the value of the things and the lives that you can save.”
***
Contact Persons:

Air B.Urquiola                                                                                      Faye D. Marcelino                                                
Business Unit Director                                                                         PR Consultant                     
Telefax: 725-0237                                                                                  Telefax: 725-0237
Telephone: 470-8535                                                                             Telephone: 470-8525
Cel: 09178328572                                                                                  Cel: 0933-1598929/0906-5839863
        0922-8599216                                                                                 E-mail: fdmarcelino@teamprcinc.com
E-mail: raburquiola@teamprcinc.com                                               fdmarcelinoprc@yahoo.com
                airquiola@yahoo.com                          

Alvin A. Marayan
Media Relations Officer
Telefax: 725-0237
Telephone: 470-8535
Cel: 0927-5116385
        0922-8599213
            alvin_marayanprc@yahoo.com

Friday, November 9, 2012

Famous MOCHI SWEETS Now in Manila!

Press Release

Jason Yap (left) and Garry Cheng holding a box of
Mochi Sweets that are now available in the Philippines
Banking on Filipino’s sweet tooth and penchant for embracing food from around the world, the wildly popular MOCHI SWEETS has made its way into the local food scene and is sure to create a mochi craze as seen in Japan, Hong Kong, Singapore and China.

“Mochi” is a well-loved Japanese rice cake made from glutinous rice flour pounded into shape. Mochi Sweets has taken this traditional dessert further by creating small balls of luxurious and flavorful cream and wrapping it in chewy mochi skin.  Think dessert dumplings with frozen cream or mousse in the center and a mochi covering made with just the right thickness, moistness and stickiness.

Business partners Jason Yap and Samatha Paz chanced upon Mochi Sweets in their trips to Malaysia and Vietnam and saw the store drawing huge crowds. Both only in their early 20s but with entrepreneurial exposure from their parents, they decided to write to J Sweets in Hong Kong and were soon awarded the official franchise for Mochi Sweets in the Philippines.

Garry Cheng, President of J Sweets was in Manila to grace the unveiling of the first Mochi Sweets store in the SM Mall of Asia. He was very excited for Filipinos to try Mochi Sweets. He says their dessert is superior to other desserts which loosely uses mochi but don’t produce the right texture and experience. Cheng offers a clue on how premium their product and standards are: “We learned from Japan. We had a Japanese chef who creates these delectable concoctions for us and we use only 100% Japanese mochi.”

Just looking at the cute and colourful balls of Mochi Sweets neatly placed in its classic gift box and you understand why it has earned raves abroad. “First impression counts,” says Jason Yap, president of Mochi Sweets Philippines. “Mochi Sweets first tempts you with how it appeals to the eyes. But the real pleasure is the taste and experience once you bite into it. This is because Mochi Sweets is made from the best ingredients. There is meticulous control to ensure consistency of quality. We do not short-change our customers. We aim to satisfy each customer and make them enjoy life’s simple indulgent treats.”

Hence, the real test is resisting the urge to sink your teeth into these decadent sweets. Mochi Sweets comes frozen and you have to wait 10-15 minutes for it to thaw before you can bite into its gummy goodness. But unlike those with ice cream filling, Mochi Sweets is not prone to messy meltdowns as you eat it. It is also a perfect to-go or bring-home treat since it does not melt all the way through and will be thawed and just-ready by the time you meet your family and friends.

Jason Yap further shows how Mochi Sweets will be enjoyed: “We are a gifting society. A box of Mochi Sweets has 6 to 12 pieces and will definitely be a fun gift for sharing during those special moments and celebrations. Customers can pick different colors and flavors of Mochi Sweets based on the personality and preference of the lucky recipient and this makes each box of Mochi Sweets special and personal.”

Mochi Sweets indeed has a wide array of flavors – from the classic favorites to inspired special concoctions. Clear winners for chocolate lovers are the wickedly good Chocolate Mousse, Cream Chocolate and Dark Chocolate. Coffee aficionados will find delicious comfort in Caramel Macchiato. Kids and kids-at-heart looking for something wholesome will enjoy the fruity confections: Strawberry Mousse, Mango Yoghurt and Honey Lemon Cream. Those who want something different and exotic can try Sakura (or cherry blossom, which is very popular in Japan), Green Tea and Durian Mousse. Currently, Mochi Sweets offers 17 flavors and will continue to dish out cool and yum variants that will make customers think Mochi Sweets when they crave for desserts and comfort food.

From the first Mochi Sweets kiosk in SM Mall of Asia (beside the Skating Rink), the team of Jason Yap and Samatha Paz will open three more Mochi Sweets stores this quarter. The next two stores will be at Robinsons Galleria and Eastwood Mall. They promise rapid expansion in 2013 with the biggest Mochi Sweets shop already slated at SM Aura which will open at BGC.

Facebook Page: https://www.facebook.com/MochiSweetsPh?fref=ts
Twitter:  https://twitter.com/MochiSweetsPH